Toyota Reimagine: Elevating Hundreds of Toyota Australia Pages with a More Cohesive and Contemporary Experience
Toyota Reimagine: Elevating Hundreds of Toyota Australia Pages with a More Cohesive and Contemporary Experience
Toyota Reimagine is a large-scale initiative to modernize and unify Toyota Australia’s digital presence. The project involved uplifting the design and migrating content across hundreds of pages to create a more cohesive and contemporary experience.
Through refreshed UI, refined interactions, and consistent design patterns, the new experience enhances usability and visual alignment across platforms. This transformation strengthens Toyota’s brand presence while improving the overall customer journey online.
Toyota Reimagine is a large-scale initiative to modernize and unify Toyota Australia’s digital presence. The project involved uplifting the design and migrating content across hundreds of pages to create a more cohesive and contemporary experience.
Through refreshed UI, refined interactions, and consistent design patterns, the new experience enhances usability and visual alignment across platforms. This transformation strengthens Toyota’s brand presence while improving the overall customer journey online.
COMPANY
Toyota Australia (via R/GA)
ROLE
Product Designer
SCOPE
UX & UI Design, Design Governance, Design Review & Consultation
PERIOD
2024-2025
COMPANY
Toyota Australia (via R/GA)
ROLE
Product Designer
SCOPE
UX & UI Design, Design Governance, Design Review & Consultation
PERIOD
2024-2025
Disclaimer: This is a high-level project overview. For the full case study or more details, feel free to reach out at olehabib98@gmail.com.
Disclaimer: This is a high-level project overview. For the full case study or more details, feel free to reach out at olehabib98@gmail.com.
Key Challenges
Key Challenges
01
01
How to migrate and redesign hundreds of pages efficiently while maintaining visual and functional consistency?
How to migrate and redesign hundreds of pages efficiently while maintaining visual and functional consistency?
02
02
How to balance design intent with the limitations of Sitecore components and technical constraints?
How to balance design intent with the limitations of Sitecore components and technical constraints?
03
03
How to maintain quality control and ensure consistent standards across multiple teams and roles?
How to maintain quality control and ensure consistent standards across multiple teams and roles?
04
04
How to manage client feedback and revisions while keeping timelines on track?
How to manage client feedback and revisions while keeping timelines on track?
Design Process
Design Process
01
Create example design for shift & lift category
01
Create example design for shift & lift category
02
Create new
design for redesign category
03
Align design
with component system
04
Prepare build guide and assets for Content Manager
05
Content Manager build pages in Sitecore
06
Design consult on component and layout usage
07
Designer review desktop and mobile builds
08
Designer create new design proposal if client have a feedback on the build
09
Content Manager revise builds
02
Create new
design for redesign category
03
Align design
with component system
04
Prepare build guide and assets for Content Manager
05
Content Manager build pages in Sitecore
06
Design consult on component and layout usage
07
Designer review desktop and mobile builds
08
Designer create new design proposal if client have a feedback on the build
09
Content Manager revise builds
10
Finalize migration and publish
10
Finalize migration and publish
Key strategy
Key strategy
Enable a workflow that balances speed, consistency, and quality. By providing clear design examples, guidelines, and component rules, we ensure that design and content work in harmony, keeping delivery efficient and visually consistent.
Enable a workflow that balances speed, consistency, and quality. By providing clear design examples, guidelines, and component rules, we ensure that design and content work in harmony, keeping delivery efficient and visually consistent.
Key Solutions
Key Solutions
01
01
Two-track approach
Shift & Uplift: Updated visuals using the new design system and components.
Redesign: Reworked information architecture and layouts for key pages, with approval from Product Owners.
Shift & Uplift: Updated visuals using the new design system and components.
Redesign: Reworked information architecture and layouts for key pages, with approval from Product Owners.
02
02
Component-based scalability
Collaborated closely with dev to identify component gaps early, request new builds, or adjust timelines to avoid production delays.
Collaborated closely with dev to identify component gaps early, request new builds, or adjust timelines to avoid production delays.
03
03
Pattern-based design documentation
Created build guides and example pages as visual references for Content Managers. This approach established clear design patterns, so they could build pages consistently without needing separate designs for every case. Designers then focused on reviewing and refining the final builds.
Created build guides and example pages as visual references for Content Managers. This approach established clear design patterns, so they could build pages consistently without needing separate designs for every case. Designers then focused on reviewing and refining the final builds.
04
04
Cross-team collaboration
Content Managers build pages based on the example pages, guidelines, and components provided. They collaborate with Designers to confirm the best layout, typography, colors, and components for each page.
When a component doesn’t work as intended or doesn’t follow design best practices, Designers coordinate with Producers and Developers to fix bugs, refine interactions, and ensure page releases align with client expectations.
Content Managers build pages based on the example pages, guidelines, and components provided. They collaborate with Designers to confirm the best layout, typography, colors, and components for each page.
When a component doesn’t work as intended or doesn’t follow design best practices, Designers coordinate with Producers and Developers to fix bugs, refine interactions, and ensure page releases align with client expectations.
05
05
Iterative refinement
Conducted multiple review loops between designers and developers. Designers reviewed each page and provided clear feedback, direction, and component-level details, covering layout, properties, visual refinements, better assets and new page design to improve consistency and usability across hundreds of pages.
Conducted multiple review loops between designers and developers. Designers reviewed each page and provided clear feedback, direction, and component-level details, covering layout, properties, visual refinements, better assets and new page design to improve consistency and usability across hundreds of pages.
DESIGN
RESULTS
DESIGN
RESULTS
We refined the information architecture to surface only meaningful content, pairing it with relevant, unified imagery that shares the same visual tone and intent.
We refined the information architecture to surface only meaningful content, pairing it with relevant, unified imagery that shares the same visual tone
and intent.
We ensure users can access every piece of information easily, details are available upfront without extra steps, delivering clarity without overwhelming the experience.
We ensure users can access every piece of information easily, details are available upfront without extra steps, delivering clarity without overwhelming the experience.
We enhanced all vehicle imagery to ensure both current and legacy models achieve the same level of quality, highlighting design details that inspire and help customers find the vehicle that truly fits them.
We enhanced all vehicle imagery to ensure both current and legacy models achieve the same level of quality, highlighting design details that inspire and help customers find the vehicle that truly fits them.
We crafted a seamless cross-device experience using expressive typography sizing and thoughtful layout play. A tightened column width keeps long reads comfortable, focusing attention without unnecessary eye movement.
We crafted a seamless
cross-device experience using expressive typography sizing and thoughtful layout play.
A tightened column width keeps long reads comfortable, focusing attention without unnecessary
eye movement.
Beyond individual pages, we built a scalable design pattern that uplifts hundreds of diverse article pages. Categories, templates, and reading lists are unified into a consistent, modern editorial system.
Beyond individual pages,
we built a scalable design pattern that uplifts hundreds of diverse article pages. Categories, templates, and reading lists are unified into a consistent, modern editorial system.
We elevate key quotes and insights to guide users toward what matters most, adding inspiration, rhythm, and visual interest throughout the reading experience.
We elevate key quotes and insights to guide users toward what matters most, adding inspiration, rhythm, and visual interest throughout the reading experience.
For Electrified and Gazoo Racing, we designed a dedicated dark theme with the same rigor as light mode. Strong contrast, refined readability, and distinct identity colors ensure every product family feels intentional and unmistakably Toyota.
Electrified and Gazoo Racing.
We designed a dedicated dark theme with the same rigor as light mode. Strong contrast, refined readability, and distinct identity colors ensure every product family feels intentional.
Outcome Highlights
Outcome Highlights
536 pages published
536 pages published
Hundreds of pages were refreshed using Toyota’s new design system, creating a cohesive and modern experience across the entire site.
Hundreds of pages were refreshed using Toyota’s new design system, creating a cohesive and modern experience across the entire site.
Efficient workflow
Efficient workflow
Example-led guidelines and documentation enabled faster builds and smoother collaboration between designers and content managers.
Example-led guidelines and documentation enabled faster builds and smoother collaboration between designers and content managers.
Improved engagement
Improved engagement
The modernized interface enhanced usability, strengthened Toyota’s online presence, and improved overall customer perception.
The modernized interface enhanced usability, strengthened Toyota’s online presence, and improved overall customer perception.
Collaborator
Collaborator
Visual Designer (Eloyse)
Experience Designer (Chris R, Ella Chen)
Producer (Odie, Elle)
Business Analyst (Devanshi)
Product Strategist (Angus)
Content Manager (Stella, Michelle, Keelie, Arfi)
Dev Team
Here are the other final results after my review and final design touches:
About Me
Project
Service
Testimony
Contact